Minneapolis – Uptown
In the heart of one of the city’s most bustling neighborhoods, COCO Uptown is located at the intersection of Lake and Lagoon, along the Greenway bike route. Close to the lakes, shops, unique restaurants and nightlife. Memberships available at this location for individuals, groups and enterprise.
Making the Case for UX Prototyping
Thursday, June 23, 2016
A great user experience is a labor of love. It requires solid Design Thinking and a commitment to testing and iteration. But our timelines are finite, and the speed at which we can deliver a product to market can make or break its success. With real constraints like these, how do you get early validation or truly helpful user feedback without investing undue time?
Join us and AIGA Minnesota’s UX Designers Committee as designers from Optum’s internal incubator, The Garage, make the case for UX prototyping and share what it’s like to leverage lean innovation for a top-20 Fortune 500 company.
Who Should Attend
Designers seeking to learn more about prototyping including tools and methods for creating prototypes, and how to decide what type of prototype best fits your unique situation.
Entrepreneurs seeking to validate business concepts before investing heavily in development.
Business owners or executives seeking to better advocate for UX and prototyping within their organizations.
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