Intro to entrepreneurship, here’s how you get started

On Saturday March 18, 2017, COCO Northeast will host Introduction to Entrepreneurship, a one-day workshop geared specifically toward aspiring entrepreneurs who want to take a passion project or an idea and build up a local, mom-and-pop brand.

A quick rundown of what Introduction to Entrepreneurship is:

  • a business-basics overview, designed to give aspiring entrepreneurs a sense of what starting a business takes, and whether it’s a good financial/lifestyle fit

  • an opportunity to connect and collaborate with likeminded creatives

  • a chance to work directly on your business idea, and to start building a foundation for launching

  • a first step, and an opportunity to decide if entrepreneurship is right for you

What it’s not:

  • geared toward entrepreneurs who are focused on the seed-funding/scaling path

  • textbook-y/memorization-y

Over the course of that Saturday, our facilitator will lead the group through business basics, from branding to finding customers, testing assumptions and calculating a break-even point, and you’ll learn those concepts by directly digging in, shaping your business idea and approach with approachable, adaptable exercises. The intent isn’t just to introduce business fundamentals, but to get you working with and exploring them immediately, so they aren’t just concepts, but tools.

The program’s curriculum comes to COCO from Nashville, Tennessee’s The Skillery, an entrepreneurship education and advocacy organization that’s worked with dozens of Music City creatives in need of approachable, practical business education.

Below, take a look at some past graduates, and how their businesses have bloomed.

Sifted
Chef-created pop-up lunches, provided as a perk for employees.
Press: An early look at Sifted in the Nashville Business Journal, and from Startup Southerner, “How This Startup Hit $1M in Under 13 Months”
Learn more: sifted.co

Walk Eat Nashville
Nashville walking food tours that let you taste the town, meet and learn about the folks in charge and get the inside scoop on the history of the neighborhoods you’re in.
Press: The New York Times took note of Walk Eat Nashville
Learn more: www.walkeatnashville.com

Good Wood Nashville
If you’re looking for reclaimed lumber/barn wood for your Nashville building projects — pantry doors, flooring, tables, cool wall details — Good Wood’s the place to go.
Press: Here’s an Instagram capture of Good Wood making a cameo on HGTV series Listed Sisters
Learn more: goodwoodnashville.com

OAK Nashville
One of Nashville’s coolest independent home stores, stocking “one of a kind items that inspire you to reimagine your space and redefine how you live in it.”
Press: A feature on Oak Nashville in Nashville’s daily paper, The Tennessean
Learn more: www.facebook.com/OakNashville

For a little more insight into the Introduction to Entrepreneurship experience, here’s some feedback from past students:

Although I didn’t get my butt into gear until about four months after the workshop, I thought a lot about what I learned there… and when I was finally ready to jump in and start chasing my dream, I was able to pull out all the materials we were given to help guide me! I would not be as far along with my dream if it weren’t for the workshop you held. Thank you for giving me the tools I needed to be a confident, ever-learning, always-excited dream catcher! – Sophia A.

A great, honest overview of the opportunities and challenges of entrepreneurship. You’ll leave with lots of practical next steps and great contacts for continuing your journey. – Heather L.

It was super helpful to think through ideal customer and succinct branding statements in the ways the workshop presented. I would not have gotten there on my own. The community building aspect was also a big draw — I now have 9 other people I can turn to with thoughts/ideas/questions that I would likely not have met otherwise. – Shea C.

It’s great for someone with no business knowledge who wants to take a business idea seriously and not just fly by the seat of their pants. – Erica L.

I don’t have thousands of dollars to invest in getting a business started, but just because I don’t have that kind of money doesn’t mean I’m not motivated to make it happen. This workshop made me realize that I don’t have to have thousands of dollars to get started, and that it’s ok to start small and grow when the time is right. – Kristin O.

Want to join us on March 18? Tickets are on sale now, and registration includes workshop materials, a copy of the Introduction to Entrepreneurship Starter Kit, coffee, light breakfast, lunch, and snacks. Head here for more info, and to grab your spot.